Here Are 3 Mistakes I Made in My Business

Photo by Luca Bravo on Unsplash

I’ve been in business for about 2 or 3 years now.

And sure, I’ve had a lot of help from people close to me, but nothing when it comes to actual skills or getting clients. Pretty much just help with questions like “Should I keep this client or not?” or something like this.

I try learning from other’s mistakes, but I’ve made quite a few of my own.

Here are 3 mistakes I made:

Underestimating What’s Necessary

I had no idea that most leads don’t take you up on your offer. It’s crazy.

If I told you that I’ve had months with 60+ proposals sent and 0 were accepted, you’d be as shocked as I was. I actually thought there might be a huge problem with my offer, but my clients like what I do so much that they actually ask for new invoices so they pay more (I’m not even kidding).

I knew my offer was good, so it had to be the price, right? Wrong!

I tried high prices, market prices, low prices and even SUPER low prices. Nothing worked. My conversion rate was practically the same. It actually went up a bit with the high prices, believe it or not.

So, if it weren’t the prices or the offer… What was it? Volume.