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Here Are 4 Things I Learned This Year
It’s been a long year…
Honestly, it’s been a wild year for me.
I started by working with my mom, typical stuff. In April, I went on a 4-day trip to London and started questioning my whole life (as one does). I wound up quitting the job I had working with my mom so that I could try making YouTube videos. I tried for 2 months by uploading daily. Then I fell into the “algorithm” trap and stopped liking it so I stopped. Now I’m back in the company as a controller. All this while running my own residential building management company.
Though I failed quite a bit, I learned a lot.
Here are 4 things I learned and intend to keep at the front of my mind:
People Will Pay For Almost Everything
It’s probably the Portuguese in me, but I didn’t think people were willing to pay for many things.
I saw people selling all kinds of weird stuff like basic communities for $100/month, cotton diapers, excel templates, “fitness” products (if you know what I mean)… Even with my own company, I decided to sell a package so basic and so expensive for what it was that I never thought I’d sell it to anyone, but 2 out of 6 people I sent it to actually bought it and are still with me today!
People don’t care about their money, they just wanna buy stuff.
The WHO is more important than the WHAT
I 2.5x my prices in January and people still kept paying me.
I can say for certain that the most important thing when you’re selling something is the relationship you have with the customer. That’s why personal brands sell so much more stuff for so much more money. Their “soon to be” customers already feel like they know them even before talking with them, the trust is already there.
Really, if you wanna sell more stuff, focus on who you’re selling it to.
Quitting Is a Great Tool
Like I said in the intro, I quit YouTube after 2 months.
And look, it’s not because it wasn’t getting anywhere. I was doing just fine (I’m serious). The problem was that I couldn’t see an exit…
